The car metaphor
The first question most people ask when it comes to purchasing a website is “how much does it cost?” a not entirely unreasonable question but one for which the answer can be quite complicated. The traditional response is “well how much does a car cost” and while it does make sense in a way, the reality is you do not go to a dealer that can provide everything from a Dacia Sandero (£5,995) to a Lamborghini Veneno Roadster (£2,800,000), you work out what you want, have a budget in mind and go to a dealer that fits both your specification and your budget.
To get a clearer idea of how much your website is going to cost, it helps to have an idea of why you want a website and what you want to it do, for example you might want a 4 page website to tell people about your services, or an online shop to sell your products, you might also have your own photos and all of your content written all of which help your web designer give you a more accurate price.
Websites need not be expensive, but cutting corners can result in hidden costs whether that be a surprise bill for stock images that were downloaded from Google when plenty of free images are available or losing customers because they cannot access your website a free website can often end up costing you more than one you paid for.
It’s important you get a clear indication of all the costs involved and that can include;
- Domain Registration
- Build Costs
- Software Licenses
- Stock Images
All of which should be clearly explained up front so you know exactly what you are getting into. In order to try and keep things as clear as possible I use a pricing matrix to guide my clients. You can find a copy of my matrix here.